Conscious Capital® works with business leaders to realign their pitch to attract aligned investors and partners; model their company’s financial plan; optimize their company’s brand and market position; and, then introduces them to family offices, institutional investors, clinics, centers of innovation, and governments that may help them to execute their growth strategy.
Assessment
Opportunity Assessment
- Initial executive meetings
- Market analysis
- Preliminary due diligence
- Review current investor engagement strategy
- Determine fit with investment community
Needs Assessment
- Collection and review of all corporate documents and marketing materials
- Review current investor engagement; pitfalls and successes
- Review of financials and strategy for long-term growth and maximum impact creation
Pitch Coaching
- Realign your pitch to what your audience really wants to know
- Get inside the family office and institutional investor mindset
- Develop your value proposition / narrative
- Gain feedback on content and delivery, including mental preparation, voice tone, and body language
- Overcome cultural NOs that get in the way
- What not to say: the five mistakes to avoid
- What to say: the 10 key points to cover in every pitch
Financial Preparation
- Financial due diligence
- Creation of an independent valuation
- Margin and growth analysis
- Analysis of use of funds
- Creation of a financial model
Marketing Preparation
- Brand development
- Company story consistency
- Creation of executive summary
- Creation of new investor presentation
- Website review for consistency
Connectivity
- Virtual meetings
- In-person meetings
- Incorporate investor feedback
- Review of due diligence requests and responses
- Coordination of on-site visits
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